PRESS RELEASE - Advertising Agencies Minimal and Les Dompteurs de souris to Join Forces

Québec City, February 18, 2019 – Two growing advertising agencies are joining forces to better serve the Quebec market. Montréal ad agency Minimal, known for its digital advertising expertise, is merging with Les Dompteurs d... More

Design Web

7 things to ban when redesigning your site (to avoid losing money and crazy amounts of time)

First of all: why do you want to revamp your website? To be better indexed, to become even cooler than your closest competitors, to increase sales ... All of these factors can be good reasons to target an update of your web ... More

Design Web

SEO + UX = The key to success

There was a time when we used to think that having an optimized SEO, was as simple as adding multiple keywords on a webpage so it could end up at the head of Google searches. What a utopian dream … Nowadays, numerous factors... More

Content strategie, Web Marketing

Step #4 of an Inbound Marketing Strategy: Retaining and engaging your customers

Loyalty is strategic for any brand: retaining a customer is always cheaper and easier than it is recruiting a new one. Above all, an existing customer can become your best ambassador. In times of social media, digital e-repu... More

Marketing Web, Stratégie de contenu

Step #3 of an Inbound Marketing Strategy: Converting Leads into Customers

On the importance of tools for an effective inbound marketing strategy   More

Marketing Web, Stratégie de contenu

Step #2 of an inbound marketing strategy: converting your visitors into potential clients

Once the stage of attracting your conversions is accomplished, it’s now time to focus on the second step of this funnel-shaped conversion. The transformation of visitors into potential customers marks their entry into the sy... More

Marketing Web, Stratégie de contenu

Step #1 of an inbound marketing strategy: attracting your target audience

Creating an audience and having the potential to attract new customers relies on the use of complementary methods: more than just a set of tools, it’s a genuine mechanic using these tools and others from his tool box that ne... More

Marketing Web, Stratégie de contenu

Inbound marketing: How to convert potential clients into your loyal customers !

You need to be well aware that outbound marketing is most certainly outdated ! More

Stratégie de contenu, Réseaux sociaux

Maximize your marketing strategy with Instagram

Launched in 2010, Instagram is now worshipped by numerous social media network lovers. More

Marketing Web

How can marketing automation can revolutionize the generation of your leads?

What is marketing automation? The first objective of marketing automation software is to generate leads, or in other words, to help you acquire commercial contacts and to convert them in the future to leads. Marketing automa... More